Zoom-Zoom were the words on the cover of the brochure. I am pretty sure there was a car rounding a curve with the ocean off in the distance but I’m not positive. After all it was several years ago I would have been leafing through that brochure. I am certain that I carefully studied the words and the images on each page, looking to convince myself this was the right car for us to buy. Your resume plays the same role as that brochure I described. From the summary of qualifications at the top to the rest of the story told throughout the document, each word choice should be purposeful, truthful, and get the reader excited. Ideally, the reader will salivate a little by the time they are done reading, but that is not absolutely necessary. Your resume is your sales brochure. It is the key that encourages a potential employer to kick the tires and take you for a test drive. Most people tend to understate their achievements. You would be wise to make sure your resume is presenting you in the best possible light. Zoom Zoom.